4.1Comparison#
In brief
Basis Quantitative data Qualitative data Nature Numerical and measurable Descriptive and categorical Question answered How much, how many, how often Why, how, what kind…
| Basis | Quantitative data | Qualitative data |
|---|---|---|
| Nature | Numerical and measurable | Descriptive and categorical |
| Question answered | How much, how many, how often | Why, how, what kind |
| Examples | Marks, income, age, number of children | Opinion, attitude, gender, colour, religion |
| Collection tools | Structured questionnaire, tests, scales, experiments | Interviews, observation, focus groups, case studies, open-ended questions |
| Analysis | Statistics: mean, correlation, regression, t-test | Content analysis, thematic analysis, narrative analysis, grounded theory |
| Sample size | Usually large | Usually small |
| Approach | Objective, can be generalised | Subjective, in-depth, context bound |
| Reasoning | Deductive (tests a hypothesis) | Inductive (builds a theory) |
| Presentation | Tables, graphs, charts | Quotations, themes, descriptions, concept maps |